Hey! I’m Sebastian from Dango Books Partner. I will be in charge of bringing you these cool case studies moving forward.
Today, we will take a look at a psychological thriller and what they did right so that you can do the same.
The following case study is in the form of a consumer journey. Not every customer will care about the same things, but this will give you a good idea of what the customer journey is going to look like.
What do we see at first glance?
A visitor browses Amazon, looking for an exciting read. A book cover with an easy-to-read title, “Stolen Sisters,” catches their eyes; they wonder what happened to the sisters.
The sad background reinforces the feeling that something terrible happened. The customer is intrigued. They click on it.
The book has an average of 4.5 stars from a total of 902 ratings, and it just costs $0.99 (In a future email, we will explain how the right discount strategy can be a short-term sacrifice that gives you exposure and ensures long-term success).
The visitor is feeling lazy on Sunday morning; they don’t want to click on “Read more,” but, without doing so, they can see positive commentaries from 2 magazines and a newspaper.
It is cheaper than a cup of coffee, has an excellent rating, and many readers praise it. They are curious, so they take a closer look at the cover.
On closer inspection, they can see the ominous scarf against the eerie background. The choice of colors is perfect. The text is the same color as the scarf, a bright yellow that is easy to see and read against the blues and grays of the landscape.
“Maybe the scarf belonged to one of the sisters,” “Did she lose it as she got kidnapped or what happened?” The visitor thinks.
“One family torn apart…” they read above the title; a tragedy must have happened. The potential customer is intrigued. They want to know more, so they take a closer look at the Amazon title.
This Amazon title shows that the writer is a bestselling author. The only thing I would change is removing everything after that to make the title easier to read.
Anyway, the visitor already feels invested enough to expand the summary, and they see the 3 following sections:
“Sisterhood binds them. Trauma defines them”. They are close to each other, but they have old emotional scars.
“Will secrets tear them apart? This question pits the first two statements against each other. The visitor knows the story will have a lot of conflict and emotions.
What follows create even more intrigue and questions:
What could Leah’s marriage be hiding? What is Marie trying to forget? What happened!? I want to know!” The visitor thinks.
The synopsis title has so much going on. This is not going to be bland at all.
As if the cover, the reviews from big names, and the intriguing synopsis weren’t enough, the summary ends with a third section where readers lend more social proof to the book.
By this point, it is so easy to give those $0.99 away for many hours immersed in a page-turner thriller.
I hope this case study gave you a better idea of how to sell your book on Amazon. Stay tuned for more cases studies.
See you next time,
P.S. We selected this book because we recently promoted it and our readers loved it. If you want to introduce your book to thousands of avid readers, you can schedule a promotion here.