Today, we are going to take a look at a bestselling thriller and explore what the author did right, so that you can do the same.

What you can learn from her:
  • What to include in your ebook and where to ensure that readers join your email list and follow your social media.
  • How to design the cover for a book series in a way that makes each book look similar but also different enough.
  • What a good epilogue looks like from a marketing perspective.
  • How to create a book description that helps your book sell and what kind of information you can include.

The Description

This description has some good things going for it, but the bolded-out segment in the third paragraph is the strongest by far.

It hooks the reader by painting a vivid picture with the first sentence. The twists and turns are inevitable with that setting for sure. This segment should be the description’s opener.

In our fast-paced world, where readers have so many options but so little time, it’s essential to get their attention in the very first few seconds. Otherwise, they will get bored and skip.

Right after that segment, it shows the reader that the author has them in mind under the promise of no cliffhangers and a complete story that is part of a series arc. With so many unfinished series, this is something many readers value.

You probably know how disappointing it is when your favorite series gets canceled.

Quick Takeaway: Make sure that your strongest segment is the opener for the book description so it can serve as a hook.

The Cover

The cover is simple, with a red light and a blue light that allude to police lights – very fitting for a story about crime and mystery. The night environment was a good choice, too, since it makes the light more visible; mentioning the genre is a plus as well.

Quick takeaway: On your book cover, include elements that readers can easily associate with the theme and genre.

Now, let’s click on the cover to look inside…

Look Inside

Part of a good book marketing strategy is getting your readers’ email addresses and social media. The point of this is to sell them your sequels and other books. The second aspect of this approach is building an online community around your work. Having a community of fans can help your book sell and become more widespread.

Angry Betty’s author knows how to build her email list efficiently; let’s see how she did it with this book.

The first things you find after the table of contents are a call to action and a reward. This promises sneak peeks, giveaways, and a novella in exchange for subscribing to the newsletter. It also makes subscribing easy by including a link to the landing page.

It works because people love free stuff.

Other things on this page are:

  • The author’s email and an invitation to contact her.
  • The author’s website.
  • Her Facebook page.
  • A Facebook group that also promises sneak peeks and giveaways.

Quick takeaway: Make following you easy and subscribing enticing.

You read the book, and you reach the following Epilogue:

The Epilogue

What an epilogue! An effective way to motivate readers to check out the next book. Once again, right below the captivating epilogue, you see the links, the social media, the promises, and the newsletter subscription list from before.

A perfect recipe for getting new readers to subscribe.

Now, there is something that she could have done better. As we saw before, the book promised no cliffhangers, and this epilogue does feel a bit like a cliffhanger. It happens after the main story, but it could lead to some confusion.

A better promise would have been a book where the conflict is resolved within the same book, even if the book’s plot connects to a sequel.

Quick takeaway: End your book with a bang, planting the urge in your readers to know what’s next. Don’t forget to invite readers to your newsletter and social media once again. Increase your chances of getting new subscribers.

The Catalog

Finally, you get a list of all the author’s books, giving readers more books to buy.

Quick takeaway: Make buying from you easy and accessible by presenting a list of all the books you have published.

Now, let’s return to the Amazon page and scroll down a bit…

The Series

Did you notice the brand clarity? Did you see how the 4 books all have a similar cover, with the same color palette and the same lettering style? Notice how all 4 have the same red and blue lights. Consistent details are what make a brand easy to recognize.

A clear brand separates you from the generics, and it increases trust. Familiarity sells.

Quick takeaway: Every business needs consistency in its brand; your book is your business. Good branding makes your brand memorable and easy to identify.

Final Words

With a brand that is easy to recognize, easy access to her newsletter, and good incentives to subscribe, it’s no surprise that this author is doing well. Solving the murder in the same book in which its introduced but creating an incentive to keep reading, through an epilogue with a cliffhanger, is a good idea, too.

I hope this case study gave you a better idea of how to design a book that sells. Stay tuned for more cases studies!

See you next time,

Sebastian M.
Team DBP

By / Published On: May 3rd, 2022 / Categories: Case Studies /

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